With the increasing fierce competition of FMCG, companies become keener on investing more in their actual consumers besides attracting new potential users.
In GoodNews4ME we deeply believe in the positive effect of immersion games on players; instead of being exposed to a 30-second ad, the attention is captured over several minutes, or even hours.
Safio is one of the most lovable flavored milk for children, stimulating GoodNews4ME to develop an exciting series of games targeting the brand main target segment.
The games have been published in CDs containing entertaining multimedia content as well. More than 250,000 CD copies have been sold out, proving the game success in creating the desired emotional attachment between the brand and children.