Games manage to create a link between users and companies, through bringing fun and competitive games to their daily life.
Cheetos famous cartoon character, Chester Cheetah, has inspired GoodNews4ME to present a series of challenging games in cooperation with the multinational snacks company.
The project main target was to create an emotional attachment between Cheetos and its target customers—children.
The Cheetos games have been published in CDs, containing entertaining multimedia content as well. More than 250,000 CD copies have been successfully sold out.